The number one FREE tool for business online visibility is Google My Business. It enables you to easily update your details such as opening hours, which is especially important when a snap lockdown hits!
This is a really important tool for your business, and ensures your business will appear easily when people are searching for your business or businesses like yours on Google Search or Google Maps. 90% of people use Google daily as a search tool to find local businesses, making this a key marketing tool.
Creating or updating your Google listing is easy and can be done by heading to
https://google.co.nz/intl/en/business and following six easy steps. This is also the most important place for Google Reviews – a much used tool of visitors. Keep an eye on your reviews and take the time to respond where needed.
Connect your account to this Google My Business tool and get a personal dashboard that includes best practice recommendations, conversion performance numbers, sentiment analysis and more! The tool is FREE and safe for you to use, a service provided to local businesses by CEDA.
You can also access a FREE Marketing Academy which offers an online library of educational and how-to materials to help improve the success of your digital marketing efforts.
If you need assistance to verify your Google business listing, please get in touch on digitalmarketing@ceda.nz
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